Logo for the Store for the Senior Citizens

This logo is showing the Devolution of humans with respect to age which is showing that the senior citizen is getting younger. This logo could motivate the senior citizens and empower them and make them feel better and stronger about themselves.
I Have also incorporated the colour coding that is used for the various sections of the store in this logo.

Product

This is a product i designed which is a hybrid of a Shopping Cart and a Wheel Chair. This Product didnt really work since i realised that the senior citizens will have to transfer from one wheel chair to another and so it would be inconvenient.

My Illustrations

A Self Portrait of when i grow up at the age of 75!

An Illustration of a sixty year old retired sports trainer!

Senior Citizens Retail Store (Anukriti, Ayushya, Malavika and Nihar)

India has retail stores for all sorts of audiences. There are retail stores for middle class families, children, Women and even Animals. But there’s not a single store in India which caters to the needs of its senior citizens.

We i.e. Ayushya, Anukriti, Malavika and me Nihar are attempting to conceptualise the same. Our project includes building a model which will show the architecture of the store and to design a logo and the signage to give the store a unique identity. Once the store is ready, we intend to make advertisements and posters to promote our store. The store is hypothetical, yet a possible urban experiment. Seems a little ambitious in terms of facilities but it will work if put to test. Here, we are trying to take the daily grocery shopping, frequent pharmaceuticals visit and the occasional "socializing" part of the old age to another level. This store will be a different experience altogether.

Architecture – The compound consists of four simple square rooms with a brick wall finish with a tiled and sloped roof. The interiors have storage space along the walls and in the centre so as to have more walking space for the senior citizens. The roofs have panels of diffused glass with wooden frames fit on them so as to . The four square rooms are placed and the four corners of a square and the rooms are connected by open air pathways. The centre will have a park with many benches for the senior citizens for them to rest and socialise with other senior citizens who come to shop at the store. Around all of this will be a square compound wall which will open towards roads. We have tried to give the complex a modern look but have placed and set up the complex in an old fashioned way by having the concept of an ‘Aangan’ in the retail store. So in a way we are giving the senior citizens a modern feel of the architecture but we are placing it in a way in which they will be familiar with the set up and will feel comfortable with the surroundings.

Graphics – For now the form we have thought of will be rounded and will have shades of Red, Yellow and orange to give a feeling of warmth and friendliness and at the same time make them feel enthusiastic and healthy. Nothing concrete has been formed as yet for the identity but one logo has been made.

The senior cult

People living in various environments would live in different types of cultures. The culture they lived in defines how the people formulated and dealt with problems of basic human existence. Humans have also been migrating and have been restless which shows that they were not always satisfied with the way problems were dealt with. These constant migrations and other ways of communication exposed people more and more cultures from various regions. The world slowly got divided into two categories. First were the developed countries and the other were the developing countries. The developing countries tried hard to catch up with the developed countries and tried to meet the basic necessities of all its citizens. Some of them still are striving towards the fulfilling the needs of their citizens. The scenario is much better now as compared to 50 years ago. This development brought about many questions within the developing countries. One of these questions concerned the ‘non-productive’ citizens or the senior citizens or a country. Such questions also raised economic and social problems. Besides food, clothing, shelter and other materialistic needs, senior citizens also crave love and tender care. They would like to have their own space and have a constructive and creative role to play towards the society. The western response to this problem has liberated them from certain responsibilities, making them as economically independent as possible and handing over their health issues to various specialised institutions. These institutions could successfully meet the materialistic needs of the senior citizens, but they couldn’t do much when it came to love, warmth, and the desire to be heard and to be visible. In the Western setting, senior citizens were never given the love and warmth which they craved for and hence over time, they became independent and have now got used to living without any support from their family. In the Eastern setting, elders were always given respect and were always looked up to and hence the elders got dependent on their children and other family members. But in the recent times, with the ‘western culture’ and the concept of ‘nuclear families’ setting into the east, the current generation has been neglecting their elders.